What Is the Pronunciation for O in French

As you study French, you will find that there are many ways to pronounce the letter O. It is a very useful vowel and takes on different sounds depending on its accent, where it is in a syllable, and what letters are next to it. It sounds complicated  but is relatively easy once you break it down. This French lesson will guide you through the correct pronunciation of O in its many uses. How to Pronounce the French O The French letter O is pronounced one of two ways: The closed O is pronounced like the O in cold.The open O sounds more or less like the O in the English word ton. The rules for determining which pronunciation to use are fairly complicated, so only the most important ones are listed here. When in doubt, always check in the dictionary. When the O has an accent cironflexe - à ´ -, its a closed O.When the O is the last sound of the syllable as in  trop, mot, and  hà ©ros, its a closed O.When the O is followed by a consonant sound as in  notre and  tà ©là ©phone, its an open O. That is  unless the consonant sound is a Z sound as in  rose and  chose, in which case its a closed O. The letter combinations AU and EAU are also pronounced like a closed O. Practice With These Words Its time to put your understanding of the O in French to the test. Review the rules above as you examine and try to pronounce each word. Remember that theyre not necessarily like the English words, so be careful with the first two. Once you think you have the correct pronunciation, click on the word to see if youre right. These are simple words to add to your French vocabulary, so take as much time as you need. bol  (bowl)bottes  (boots)rose  (pink)dos  (back) Letter Combinations The O is much like the I in French in that these two vowels are rather complex. With both, the sound changes as they are paired with other letters. If you see an O in any of these combinations, youll know how to pronounce it if you take the time to study this list. IO  - Pronounced [yo] with  a closed O sound as used in  attention!  (Watch out!  Warning!) and  un  million  (one million)OE  - Often pronounced similarly to EU, which is much like the U in full. However, this ones tricky and may require a dictionary.Å’IL  - A form of EUI that is used at the beginning of a word,  it sounds  like the OO in good followed by a Y sound.OI  -  Pronounced [wa].ON  - Called the nasal O, it is pronounced [o(n)]. The  O  is pronounced like  Ãƒ ´ (see above) and the (n) has the nasal sound. For instance,  onze  (eleven) and  un  citron  (lemon).OU  - Sounds like the OU in soup.OUIL  -  Pronounced [uj].

Analysis Of The Movie The Night - 717 Words

Five more minutes. Sara noted, glancing at the building clock across the street. Bringing the last bit of cigarette to her lips, she exhaled, basking in the sensation of smoke coating her throat. This would be her last cigarette of the day and she had to make sure to not forget to spritz herself with her drugstore perfume later. â€Å"Sara!† Yeah, yeah, I get it. Getting up slowly, she admired her figure in the glass of the back door. It was weird not having swollen ankles anymore. â€Å"Sara!† â€Å"Coming!† Two more hours until her shift ended and she could go home. Her back throbbed in protest. â€Å"I’m eighteen.† She muttered to herself, â€Å"I shouldn’t have a shitty back.† Amongst other things. She studied her eyes in the reflection. They looked tired. *** â€Å"I’m home.† Sara closed the front door behind her. A familiar savory scent of stew wafted in the air. â€Å"Welcome back.† She made her way into the kitchen and saw her mother sitting at the wooden dining table, wire-rimmed glasses sitting low on her face as she scanned the daily newspapers. The baby was in her arms, grabbing fistfuls of paper with his chubby hands. â€Å"There are some job openings with decent pay.† Her mother said, handing the baby over to Sara. â€Å"Did you miss me?† Sara smiled down at the angelic face as he tried to grab at her hair. â€Å"You did? I missed my Teddy so much.† â€Å"It’s in the town next over so taking care of Teddy won’t be difficult. And he’ll be older by then. You should look into it.† Her mother continued,Show MoreRelatedAnalysis Of The Movie The Night 996 Words   |  4 Pagesneedles of death! she exclaims. I don t understand you, Bridges. Josh laughs,You saved my life, but then almost gave me a heart attack. Brianna smiles up at him as he laughs. Adoration shines in her eyes, sparkling like stars on the darkest of nights. Blood curdling needles of death? Josh chuckles, So dramatic! Have you ever considered writing? Shut up Ramsay. Brianna smirks, I would be a wonderful author. Josh walks closer to the bed, his heart racing. He sits down in the same spotRead MoreAnalysis Of The Movie The Night 957 Words   |  4 Pagesthem. The figures were grim in appearance, green, ribs protruding from the side, hollow eyes, and open mouths that were letting out a hollow scream. Our class, 30 in number, shuffled in and took our seats. Once in our seats we were shown a movie. The movie was about the Holocaust, and some of the people who were fortunate enough to survive it. The film covered significant points that were the crescendos of this time in History. The survivors spoke on their experiences, how they survived, and theRead MoreAnalysis Of The Movie The Night 867 Words   |  4 PagesRichards briefcase it showed the audience that Paul was showing his anger due to the fact he had feeling for Anne. 9. There were a couple unique sound effects in the play. The sound effects was the pounding on the door, the noise of the door across the hall closing, the door knob when it was being unscrewed from the door, a baby crying, and the jiggle of a dogs collar. The sound cues were executed at the right moments in the play. For example, when the lady from 4a came into 4b’s apartment to talkRead MoreAnalysis Of The Movie The Night 858 Words   |  4 Pagesreally missed the great adventure, which not only added gas to her fire but it made her go on a rage. This rage lasted for weeks and weeks and she ended up destroying her room just to show her parents how bad she wanted to go to the carnival. The night that she destroyed her room a little leprechaun about the same size of her foot with a face that looked cute, according to Lucy which made it easier for the leprechaun to convince her into going with him to the carnival. The leprechaun ran into herRead MoreAnalysis Of The Movie The Night 1065 Words   |  5 PagesAt Once Again Antiques, Zach hesitated under the store’s overhang and stomped the snow from his boots. In the display window, a vintage jukebox played Deck the Halls, and next to it, a color wheel revolved in front of an aluminum Christmas tree. He removed his Stetson and tapped it against his pant leg, releasing a dusting of snow from the dark felt brim. Whatever was supposed to happen would be today, December 24th. For Gran’s sake, he’d ask an eye-catching, yet complete stranger to accompany himRead MoreAnalysis Of The Movie The Night 1047 Words   |  5 Pagestrying my best (and failing miserably) to keep the tears out of my eyes. Fairly recently, I assumed that role for another friend. The symbolism, it kills me. And yet here I am, sitting in a Starbucks at 7:04 in the morning because I didn’t sleep last night and instead watched the last season of FRIENDS and cried, wondering when I’d find someone who loved me as much as Ross loves Rachel, as much as Chandler loves Monica, and wondering when I would ever love someone in the same way. Wondering if it’d happenRead MoreAnalysis Of The Movie The Night 898 Words   |  4 Pagesâ€Å"Here he is,† Mindy said happily when Zack arrived for his detention. Zack looked around. The only people there were Miss Devasquez and Mindy. He knew about the â€Å"special detention† that Miss Hartick had put together, and he had expected that he would have to go through the same thing. It didn’t look that way though. He was glad about that at least. He even let himself expect that this might be a regular detention. He asked, â€Å"It’s just us?† â€Å"It’s just us,† Miss Devasquez said. Playfully, she saidRead MoreAnalysis Of The Movie The Night 925 Words   |  4 Pagesher friends enjoyed the use of the house owned by her best friend’s parents. They had the run of Megan’s family beach home in Playa Del Rey for the holiday week. Megan’s parents were on location in Canada for two months. Her dad and mom were on a movie shoot filming a creature feature. As a result, the friends felt they were on one long slumber party, similar to the ones they enjoyed as teenagers. Only at this juncture of their life, wine and men liven up the week-long gathering. The young womenRead MoreAnalysis Of The Movie The Night 978 Words   |  4 PagesBy the following Tuesday night she was ready to resume taking after having several nights of poor sleep. The doorbell rang about 1A.M., I got up in time to see Kevin handing an almost nude Susan a Sunday. All she had on was her pink panties, hmm..she had pajama s on when she went to bed. At first I thought she might be awake, but her blank expression led me to believe she was in ambient trance. How did Kevin know to bring a Sunday or did he just chance it? Why was Susan naked? Did she call KevinRead MoreAnalysis Of The Movie The Night 1181 Words   |  5 Pagespassenger side of her father’s transport looking at her as if he were about to laugh, but she had at once said to him, â€Å"Did you set the wheels in motion?† sounding much like one of those mid-twentieth century spies in one of New America’s old archived movie records Phillip had recently viewed. â€Å"Everything’s going according to plan so far,† he simply stated back with a grin. A few miles away, once they neared Inez’s place, Cassidy parked on Bethwin Road not far from where she had previously vandalized

Strategic Analysis and Corporate Valuation of LEGO

Question: Discuss about the Strategic Analysis and Corporate Valuation of LEGO. Answer: Introduction: By using the Porter Five Forces analysis, following is the understanding of the market and the aspects of productivity in the industry can be identifies. The framework of Porter Five Forces will support in forecasting and managing the market competition in the future: There are several big brands which are entering in the toy market such as Target and Wal-Mart. Thus, there is high threat of new entrants in the toy industry. But as a global brand, it is very hard to imitate the products of Lego in a short time period. The key suppliers of the company are the subcontractors from China. There are present vast numbers of Chinese toy suppliers who supply toys to several other companies too. Thus, there is low bargaining power of the suppliers and Lego has a squat dependency over these suppliers because of enormous number of suppliers present in the market. Also Lego works on the basis of production-in-house, so there is no differentiated needs of supply as well as switching cost is also very low if switch from one supplier to another (Smith, 2008). Bargaining Power of Buyers The products offered by Lego are exclusive and are not imitable in nature by the local suppliers. Therefore, the buyers cannot easily switch to other brands. Lego enjoys a competitive market position because of its differentiated product portfolio. There are number of digital and technological products which are increasingly used by the kids. But still, Lego is challenging the global trend by incorporating new and pioneering technology in some of the products of Lego. The threat of the substitutes is low for Lego but high for the industry (Zackariasson and Wilson, 2010). The primary market competitors for Lego are Bandai NAMCO, Hasbro, Mattel, etc. but the main and the primary competitors of the company are Hasbro and Mattel. In present scenario, the market position of Lego is strong in terms of revenues and market share but in future there might be high internal rivalry and also several other companies can give threat to the market position of Lego. Sign Impact Internal Rivalry High Negative Threat of New Entrants High Negative Threat of Substitutes High Negative Bargaining Power of supplier Low Positive Braining Power of Buyer Moderate Moderate ((Zackariasson and Wilson, 2010) Five implications to Legos marketing strategy Following are the few implications to the marketing strategy of Lego associated with the analysis drawn by the Porter Five Forces Analysis: 1st implication: The first implication for the marketing strategy of Lego is that it should incorporate pioneering and innovative technologies and all its products so that it can fetch the attention of the potential customers who are moving towards the online games (Foss, Pedersen and Pyndt, 2012). 2nd implication: The second implication for the marketing strategy of Lego is that for having increased customer base and achieving higher competitive benefits, Lego must expand its roots in all the untapped areas. This will provide improved brand visibility to Lego. 3rd implication: The third implication for the marketing strategy of Lego is that Lego must continue with the element of uniqueness in its products so that the new entrants or the other toy companies cannot easily imitate the products of Lego and it will help the company in leading the market position (Andersen and Friedrichsen, 2016). 4th implication: The fourth implication for the marketing strategy of Lego is that Lego should have joint ventures and mergers with other major players so that there can be development os synergy. This will save the company from the threat of substitutes as well as from the internal rivalry present in the toy industry. 5th implication: The fifth implication for the marketing strategy of Lego is that there must be production of new products for defending the core business of the company. There must be enhanced efficiency and innovativeness in the in-house production of Lego. This will help Lego in attaining more competitive benefits (Woufack, et al., n.d.). References AndersenAA89481, A. E., Friedrichsen, O. (2016). Strategic Analysis and Corporate Valuation of LEGO A/S. Foss, N. J., Pedersen, T., Pyndt, J. (2012).Innovating organization and management: New sources of competitive advantage. Cambridge University Press. Smith, R. D. (2008, November). Five forces driving game technology adoption. InProceedings of the Interservice/Industry Training, Simulation, and Education Conference (I/ITSEC)(No. 8023, pp. 2-7). Woufack, R. M., Fulop, S., Pavalkis, V., Markauskas, I. LEGO.Zackariasson, P., Wilson, T. L. (2010). Paradigm shifts in the video game industry.Competitiveness Review: An International Business Journal,20(2), 139-151.

Juicy Couture Essay Example

Juicy Couture Essay Background of the Brand/Property: 1. Juicy Couture is perceived as a luxurious, exciting and fun brand that is designed with a strong sense of whimsy. It is a brand that produces collections of clothing, accessories, jewelry and fragrances created for women, men, children, and dogs. The current guest creative director for Juicy Couture, Erin Fetherston, describes the brand as ‘totally free-spirited and fun-loving. ’ Juicy Couture is marketed as a high-end clothing line at an affordable price, and is aimed at women ages 15–45. Out of this range, teens are their core clientele. They also have clothes and accessories for children, babies, and pets. Juicy Couture products are carried in a variety of venues but were at first only carried in very few locations such as Neiman Marcus. The company didn’t establish exclusive boutiques and flagship stores until 2006. Juicy Couture also has a plus-size line called ‘Extra Juicy’, which was exclusive to Nordstrom but is now widely available. There are 62 full-price retail stores in the United States and 18 more internationally throughout Europe and Asia. The clothes are also carried by high-end department stores and specialty boutiques. The company also operates more than 30 outlet stores in the United States and has products for sale through their website, which was previously operated by Neiman Marcus but Juicy Couture is taking its e-commerce business in-house. 2. The current product categories available under the Juicy Couture name are women’s clothes, including everything from dresses to tracksuits to sleepwear and accessories, handbags, shoes, and jewelry. They have also expanded into swimwear and watches. We will write a custom essay sample on Juicy Couture specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Juicy Couture specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Juicy Couture specifically for you FOR ONLY $16.38 $13.9/page Hire Writer They offer a young girls line and some dog accessories. Juicy Couture also produces a separate, higher-priced line of clothes called Bird. Juicy Couture also has eyewear and fragrances that they produce, both men’s and women’s. Other interesting product categories that Juicy distributes are cosmetics, Barbie dolls, and computer accessories. Juicy Couture’s top competitors are The Gap, Guess? , and HM. Juicy Couture’s price points are quite higher than those of the top competitors but they do, however, deliver a higher quality product to their customers along with a more exclusive brand image. 3. According to Women’s Wear Daily, Juicy Couture launched a new fragrance for women in September with Elizabeth Arden called Peace, Love, and Juicy Couture. Elizabeth Arden also produces all of the other Juicy Couture fragrances. Juicy Couture and Movado Group have a long-term, worldwide licensing agreement to design, produce, and market a collection of watches under the Juicy Couture and Couture Couture brand names. The collections launched in fall 2006 and are sold throughout the United States, Europe, and Asia. Juicy Couture also licenses their eyewear with Safilo Group, a leader in the premium eyewear sector. They have the right to design, manufacture, and distribute optical frames, sunglasses, and related eyewear products for the Juicy Couture brand. This partnership was formed in 2005. Schwartz and Benjamin Incorporated own the Juicy Couture footwear licenses. Juicy Couture also licenses their swimwear business. The licensee for this is Swimwear Anywhere, Incorporated. In 2008, Juicy also signed a license agreement with Maclaren Strollers. 4. Although Juicy Couture is owned by Liz Claiborne Incorporated, the former co-creative directors and current creative director have always had control over the design and marketing of the company. A signature advertising technique used by Juicy Couture is to send thousands of free outfits to celebrities, fashion editors, and stylists every year. Prior to Juicy Couture being bought by Liz Claiborne, this was the only way they advertised. Juicy began their widespread advertising program with the launch of their first women’s fragrance. Advertisements ran in magazines have always been very fun and exaggerated. For the first fragrance advertisements, a woman with an oversized red bow in her hair and a tattooed man are drinking from straws out of a perfume bottle that says ‘Juicy Couture’. Their advertisements are always light hearted and entertaining, something that is attractive to consumers who are tired of hearing about the recession and hard times that have been had. After this, Juicy advertised for their total lifestyle collections as well as their growing line of perfumes. The Juicy Couture brand is known for its whimsical styles and this idea is carried all the way through to the retail stores. Store displays include big vases filled with candy and faux mounted wildlife, like a moose, decorated with Juicy Couture jewelry. Some would even consider the fact that the designers of Juicy produced a handbag that read ‘Choose Juicy’ across the front in large block letters advertising. And this doesn’t just hold true for this one particular bag, Juicy Couture is known for splashing their name across articles of their clothing and on nameplates on many of their jewelry pieces. This is easy way for the company to advertise makes their products well known and sought-after. 5. The Juicy Couture retail stores are the epitome of the Juicy look and attitude. They are over the top and totally glamorous. The decor within the stores are unique and pleases the senses. As mentioned above, there are vases of candy scattered around the stores, along with other unexpected touches. There is no comparison when viewing the Juicy Couture website and thinking of the store that you just shopped in, the two fuses together perfectly. Colors that pop and draw the customer’s attention are a must. As well as unusual displays, which make one feel that they are not shopping at a regular store. They are shopping in a ‘Juicy’ world and that is precisely the impression that the company wishes to bring to their customers. Suggestion and opinion on licensing efforts: 1. I believe that Juicy Couture monitors the quality and look of every category of products that they license in order for them to fit within the brand image. When Juicy Couture started out as a very small and privately owned company, the designers had a very clear vision built for the company. They had always been very fun and cheeky with their designs and business approach. When Liz Claiborne bought the company, the founders and designers, Gela Nash-Taylor and Pamela Skaist Levy, stayed with the company as co-creative directors to make sure that the company’s vision wouldn’t get lost while the company was expanding. This gave the designers the opportunity to expand their line into a complete lifestyle brand with the help of Liz Claiborne in the financial, manufacturing, and distributing aspects of the business. All of the licensees for the Juicy brand understand that it has a certain image to withhold and this, along with the quality products that they produce to be sold under the Juicy name, are the reason why Juicy has licensed out the right for them to produce their products. If the purpose of good licensing is for all of the product categories to merge together seamlessly under one brand name, Juicy Couture has accomplished this task. 2. Juicy Couture has a pretty extensive distribution channel. Being that they are a large company, this is definitely a necessity. However, some people may argue that Juicy Couture has lost its exclusivity because their distribution is too wide spread. Juicy Couture seemed to have realized this a few years ago when they realized that their men’s business wasn’t working very well. They discontinued manufacturing and distributing clothes for men but still, however, produce a men’s fragrance. Right now, I think that Juicy Couture is permeating the exact market that they wish to be. They are an extremely well known company, their claim to fame being their unforgettable velour and terry cloth tracksuits, and popular companies should have widespread distribution to be made available to their large target market. In the case of them losing exclusivity, I don’t think that that’s something to be worried about. The Juicy Couture label has always been positioned at a better price point and not all consumers who want to be proud owners of Juicy Couture products can be. Also, the brand has created a separate line called Bird, which is a higher priced collection with a not so widespread distribution. By extending their brand to contain a higher priced line, they are increasing the exclusivity for that collection and allowing the regular Juicy Couture line to seem in reach to many consumers. The brand has over 80 stores within the United States, as well as stores overseas in Asia and Europe, they also operate about 30 retail outlets within the United States. The line is also distributed in a number of department and specialty stores and is also available on their e-commerce website. 3. I would say that all of the marketing efforts made on Juicy Couture’s behalf, including their advertising, web site, and store displays, are consistent with the brand. The people who operate all divisions of marketing and visual merchandising make sure that a clear and distinct brand image is seen throughout their company. Due to this seamless marketing strategy, Juicy Couture has secured a large loyal customer base. They also attract new consumers by adding product lines, such as watches and fragrance, while sticking to their signature over the top and interesting advertising program. Although Juicy Couture has been ever expanding since being sold to Liz Claiborne, their advertisements are cohesive throughout all product categories. 4. Juicy Couture has their toes in many product categories, ranging from women’s and children’s collection to computer accessories. Although I’m sure that there are some products that Juicy Couture could introduce to their plethora of already existing lines, the failure of their men’s clothing line could be a tell tale sign that there’s no need for them to over saturate their markets. Juicy Couture has been around long enough for the company to know what works with their target customer. To continue to grow and evolve within their current markets would be the best strategy for them in my eyes and maybe down the road try to introduce a new product category or line.